The year 2003 heralded the inauguration of the Department of Journalism and Mass Communication in A.N.U. campus. With a two-year Master’s programme under semester system of instruction, and examination in Journalism and mass Communication, the Department, one of 179 such institutions spread across the length and width of the country, has been listed at item No.110 on page 220 of “Mass media in India-2003”, a Government of India publication. The Department caters to the needs of a professional, Job-oriented course, of the students of 3 districts of Krishna, Guntur & Prakasam of Andhra Pradesh. Journalism and Mass Communication cater to the trained, professional man power requirements of a service industry i.e media which is vital to nation’s economic, cultural and social development. The employment opportunity of this course is expanding and diversifying. Situated close to the A.N.U. campus, the cities Vijayawada and Guntur have important officers of Print, Electronic media and All India Radio. Along with The Hindu, The New Indian Express and Deccan Chronicle and offices of several Telugu dailies are situated in Vijayawada and Guntur which are adjacent to university. The presence of Print and electronic media offices at these places offer multiple employment opportunities. The course offers Theory , Practice, project and dissertation. Practicals and viva-voce are also included in the scheme of instruction along with part-internal assessment and terminal examination. It is a matter of pride to note that campus placements are held every year in the department, in which on an average about 15 candidates are being selected by various TV channels and News paper organizations.
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