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Start-ups Appeal to Students from The Delhi School of Communication (DSC)

Updated on Wed, 04 May 2016 at 10:27 IST
Delhi School of Communication (DSC), New Delhi

A growing startup ecosystem, challenging assignments, huge funds and a ‘coolness’ quotient - are attracting a lot of talent towards the Indian startup space.

“Startup India” is creating waves across the globe and India seems to be the next big startup nation! On 15th August 2015, our Prime Minister Mr. Narendra Modi made a call to “Startup India, Stand up India”. The new age India is ready to break away from the typical career paths, to take a chance and this is clearly evident from current hiring trends.

Hiring trends
As far as hiring goes, trends in this placement season are clearly reveal an inclination towards startups.

This year The Delhi School of Communication saw more number of startups actively participating in the campus recruitment process but also offering higher packages. In fact, startups and e-commerce companies have appeared to be prominent recruiters this season. Placements in start-ups have attracted a number of students, who have also been recruited from the institute.

Last year,PGDPC 19 saw Kunal Kumar and Rohit Sanyal agreed to join Delhi very, a Gurgaon- based e-commerce supply-chain solution, which has indeed managed to grow rapidly. This year from PGDPC 20, Kritigya Yadav, Akshay Vohra and Aurko Mukhopadhyay have been picked up by Trak Ryte. Gaurav Bhatt and Anurag Saikia joined Vee App.

Promise of rich experience
When Aurko Mukhopadhayay signed up for placements he was interviewed by many companies and he signed up with startup. "I was looking for opportunities to learn," he says. Having experience in a startup looks good on your resume, he explains.

More startups are hiring students today than previous years. Students too, seem quite open to the idea of joining new companies that will give them a chance to learn more and rise through the ranks quickly. "Students believe that they can learn more in a startup and are willing to take a risk and sign on. They feel that they will have more freedom and will be encouraged when it comes to ideating and implementing new ideas in a startup. They feel empowered," says Rupanjali Lahiri, Associate Director at DSC.

"About 20% of our students opted for jobs in startups in 2016. The success enjoyed by startups is encouraging more students to join them. Plus, their achievements and work may not be recognized in big companies. The increasingly competitive salary and dynamic work environment is another advantage," adds Ms Lahiri. Pay packages are also looking up. Today the average package that a student joins is around Rs. 4.5 lakh for a Marketing Communication Executive.

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