Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Analytics may be used as input for human decisions or may drive fully automated decisions. Analytics have been used in business since the time management exercises that were initiated in the late 19th century. IBM Business Analytics software helps your organization better understand, anticipate and shape business outcomes.
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Today: Jan 17, 2025