Course Information & Syllabus
Course Information :
The BA (Graphic Design) course structure is designed with the contemporary needs and dynamic attributes a Graphic
designer can attain. The program is an amalgamation of understanding and experimenting manual techniques to the
advanced digital techniques. The program specializes the students in three pathways - Advertising, Illustration,
Typography emphasizing interactive media from Print Media to the Motion Media. An elaborate training in research methodologies in Historical Contexts and critical studies of Graphic Designers (Historical and Contemporary) initiates learners into conceptualizing and visualizing Graphic solutions.
Year 1 :
Idea Generation
Drawing Techniques and Application (Basic Level) and
Advanced level)
Introduction to typography
Ideas in Context
Design Aesthetics
Historical Contextual studies (Prehistoric art)
Introduction to Digital Artworks
Drawing Techniques and Application (Advanced level)
Typographic Ideas
Historical Contextual studies (Styles in Art)
Critical Studies
Introduction to Advertising
Year 2 :
Communicating with Images
Computer Application in Art & Design
Typographic Skills
Historical Context (Graphic Design History)
Image Manipulation
Introduction to Photography
Editorial Design
Retrographic Printing
Advanced Typographic Design
Interactive Media (Basic)
Historical Context (Design History)
Applied Photography
Year 3 :
Advertising Campaigns and Packaging
Exploring Mass Text Manipulation
Art Direction
Animation
Motion Graphics (Graphics in Films)
Interactive Media (Advanced)
Managing the Design Process & Production
in
Professional Studies
Design Entrepreneurship
Design Portfolio Management
Design Dissertation (A)
Design Dissertation (B)
Coursework & Assessment :
This course is assessed through theoretical and practical assignments, presentations, exhibitions, viva and closed book examinations.
Careers :
Graduates are able to pursue careers as practitioners in the areas of electronic media, multimedia, publishing and
illustration in addition to opportunities in advertising as well as in the film and television production industry. 