Bachelor of Arts (BA Digital Media 3D Animation Course)

B.A. Digital Media 3D Animation Course - This is an industry oriented, practice based program focusing on both the artistic as well as the technical aspect of Computer Generated Imagery. The program provides a broad foundation of theoretical, practical and technical knowledge, upon which the student develops their own specialist focus as they progress through the course.Students begin with the exploration of design elements, principles, colour, scale, typography, storytelling formats and through a series of historical and critical studies form an informed perspective of the evolution of the Computer Graphics industry, its growth, its current form and the process of producing animation. Simultaneously, the student develops a range of visual and tactile exploration skills by working on a range of creative process that include traditional art practices for Life drawing, Photography, Tactile Model-making and performance based art such as storytelling, acting and motion studies. Visual research and writing form an integral part of the program, students are introduced to these early on in the program and are encouraged to apply them throughout the program.