Bachelor of Business Administration (BBA Digital Marketing)

Eligiblity:

Course Details:

The Digital Marketing Specialist Undergraduate Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing. The new-age Bachelor of Business Administration degree in Digital Marketing is a unique dual specialization program that is offered by SoM-UG. The program has been designed by industry veterans to groom students for the competitive and fast-growing sectors of Digital Marketing. The program guides students to tackle the complicated new media landscape and find the right strategies to reach a large, fragmented audience through creative campaigns. It also teaches marketing management, creative planning, ideation, and creative expression. This program helps the students to: Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc. Create the right content and campaigns for different target groups Develop an understanding of the current practices and opportunities in e-shopping, e-distribution, and e-collaboration Explore several issues surrounding e-business such as security, authentication, privacy, and intellectual property regulations