Department of Agricultural Communication

Department was established in 1980 under the Centre of Advance Studies in Agricultural communication (CASAC) in collaboration with Food and Agriculture Organization (FAO), the United Nation Development Programme (UNDP) and the Indian Council of Agricultural Research (ICAR). The main goal of CASAC was to accelerate the transfer of agriculture technology through its innovative academic programme to produce skilled Communication/ Extension professionals.

Vision

Aims to become the Centre of Excellence in the field of Agricultural Communication and Extension at national as well as international / regional level.

Mission

Establish an appropriate agriculture information and communication systems for quick and efficient dissemination of best and latest agriculture technology to the farmers with emphasis on the use of Information and Communication Technologies (ICTs) in agriculture Communication and extension.

Undertake need-based and demand-driven action research in different areas of agriculture communication and extension.

Establish an Apex Centre for Human Resource Development in extension and extension

Mandate

Establishing Centre of Excellence in the discipline of Agriculture Communication and Extension.

Strengthening and developing new academic programmes in the discipline of Communication and Extension.

Providing trained and skilled Communication and Extension professionals.

Developing need-based and demand-driven agriculture information and knowledge system.

Integrating and developing innovative ICT applications in agriculture education research and extension.

Designing, developing and testing of multimedia products and strategies.

Conduct need based location-specific, commodity-specific action researches as per the priorities set forth by the state government.

To provide in-service training to Teachers and Scientists of SAUs and ICAR.