PG Certification in Sales & Marketing (PGC Sales & Marketing) - Sales and Marketing is a huge catch-all phrase used all too often in business. But what does it really mean? Is everyone on the same page when it comes to defining sales and marketing, sales and marketing 3Earlier this month, I wrote an introductory article on Market Your Business—Planning is Critical, which served as a general introduction to components and phases of marketing planning. The natural progression is to now provide insight into the complete picture of sales and marketing. In my 25+ years of experience, I’ve seen too many misinterpretations of “sales and marketing” and a myriad of missed opportunities for businesses and entrepreneurs alike.
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