Xavier Institute Of Social Service XISS, Ranchi is offering PG Certification in Sales & Marketing (PGC Sales & Marketing). In this section, learn about the PG Certification in Sales & Marketing (PGC Sales & Marketing) course at Xavier Institute Of Social Service XISS, Ranchi
Programme Overview - Post Graduate Certification in Sales & Marketing
The core for any customer o consumer oriented business of today is a strong Sales and Marketing team. It has been observed that most of the leaders of businesses and organizations across the world either come from this background or develop a keen interest in this field over a period of time. Our course is aimed to build strong Sales and Marketing personnel who over a period of time develop and grow businesses. The course comprises of theoretical as well as practical knowledge of what t takes to be a successful sales professional. The content is case study oriented and also tips in the tricks of the trade through practical learning built into the course.
Course Objective
The course is designed to give valuable real time sales knowledge to the students of the program and build their decision taking capacity in a way that would help them generate revenue and value for their organization by their Sales effort.
Few of the primary areas that would be covered in the course : – (i) The importance and placeholder for Sales and Marketing function within an organization, (ii) Best Practices in Sales, (iii) Basics of Sales funnel and processes, (iv) Case studies from the best of organizations, (v) The complete Salesmanship guidelines, (vi) Attitude and Behavioral aspects of Salesmanship, (vii) Overall idea about corporate values that need to be adhered to by these professionals throughout their career, (viii) Skill Building Sessions : Communication, Business knowledge, general awareness, Presentation and Technology awareness.
Trimester - I
General Management (3 Months in Ranchi) -
Business Communication and Communication Skills (incl. marketing communication)
Economic and Business Environment
Business Stats and Maths
Financial Planning & Management
Principles & Practices of Management
Sales Management 1(Selling Skills)
IT & MIS
Trimester - II
General Management + Functional (4 Months in Bangalore or Other Metros) -
Overview of Quality Management(TQM/Six Sigma)
Organizational Behaviour (incl. CSR & Business ethics)
SDM Management
Consumer Behaviour
Trimester - III
General Management + Functional (4 Months in Bangalore or Other Metros) -
Market research
Corporate Laws(Sales & Goods act + law of Contracts)
Product and Brand Management
Sales Management 2(Specifics on Services/rural/International marketing)
Eligibility Criteria
We invite applications from the prospective candidates who have:
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Passed the Bachelor's Degree examination from any recognized University, and has secured at least 50% marks (45% for SC/ST candidates) in aggregate.
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Obtained a minimum score of 60 percentile in a national-level management aptitude test “CAT/ XAT/MAT/ATMA, or a high score in GMAT.
Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.
Syllabus presented on this page is indicative and for general information only. The syllabus / course information listed may not be exhuastive. Students / Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.
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