The Master of Business Administration in Marketing (MBA . Marketing), is a two years postgraduate professional degree level course in India. The professional study is designed with the aim to prepare candidates for Marketing Management and leadership position in all types of business enterprises, financial institutions. The emphasis on executive skills development, quantitative and qualitative analytical techniques, and the knowledge and professional capability necessary for the execution of complex managerial duties in today’s competitive global business environment.
This course is designed to provide students with a systematic approach for making marketing decisions and to give students practice in the analysis, design, implementation, and control of marketing strategies. It is an operationally oriented course in which the application of marketing concepts, principles, strategies
The Marketing Management curriculum takes a hands-on approach to developing the foundation, knowledge, and experience necessary to succeed in marketing today. Our faculty, cross-functional teams, and corporate partners provide a practical approach to creating a sustainable competitive advantage and help you develop the skills necessary to make effective decisions in environments where products, markets, and technology are rapidly changing.
The study is focused on theoretical and practical aspects of Principles and Techniques in an academic discipline such as, management Process and Perspective, Organizational Behaviour, Managerial Economics, Marketing Management, Managerial Economics, Management Accounting, Quantitative Techniques, Computer Aided Management, Total Quality Management, Business Communication, Human Resource Management, Financial Management, Business Laws, Research Methodology, Economic Environment of Business, Management Information System, Strategic Management.
The candidate who have completed Bachelor Degree, such as Bachelor of Commerce (B.Com), Bachelor of Business Administration (BBA) or an Equivalent Examination with minimum 50% marks, such candidates are eligible to take admission in master's study program.Some Institutes conduct entrance exams like Common Admission Test (CAT), which emphasis on Current Business, Marketing and Financial Environment. The selections are done on merit.
The Master of Business Administration in Marketing, study requires 2 years of the time period in India, It’s a Full Time professional Marketing Management course. The course is also available for part-time, correspondence and under distance education mode.
The master’s degree holder have excellent career opportunities in the field of Marketing and Financial Services like: Banking and Financial Institution, Investment Banking, Insurance Industry, Mutual Funds, Merchant Banking, Corporate Treasuries, Real Estate and Commodity Market, Research Associates with Economic Consulting Firm.
After the successful completion, of course, one can recognize as Marketing Manager and work as Budget Analyst, Accountant, Equity Research Analyst, Business Analyst, Operations Manager, Personal Finance Consultant, Risk Analyst, Securities Analyst, Money Manager, Investment Banker, etc.
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