For strategic decision-makers in the private and public sectors, “marketing” describes a fundamental approach to general management decision-making and a necessary set of business functions. Business people trained in marketing can provide critical input in such areas as markets, competitors, and portfolios of operating technologies. As such, the field of marketing is a valuable preparation for many types of management careers, including consulting, entrepreneurial management, line management, and for those who have future interests in starting their own business.
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Today: Apr 22, 2024