B.B.A. Retail Management or Bachelor of Business Administration in Retail Management is an undergraduate Retail Management professional degree which is awarded after successful completion of a three years program or course of study in the field of retailing that includes principles of retailing, retail operations, etc. B.B.A. (Retail Management) degree covers the study of different parts of a retail operation including buying, marketing, merchandising, operations, inventory control, personnel and finance. The topics include, retail supply chain management, store location and management, retail customer service, quality, accounting, marketing and computer technology, etc. The full degree course consists of six semesters in which the first four semesters are common to all the B.B.A. programs and the last two concentrate and focus on the specialized subjects and topics related to the Retail Operations and Management.
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