Bachelor of Business Administration (BBA Global Marketing & Event Management)

Today, Event management has emerged as a tool of strategic marketing and communication; it is used by corporate sectors for their promotions as well as for customer retention. The BBA Global Marketing & Event Management offered at SOM UG is a vibrant program which aims at developing the students’ unique ability to market the products or services globally and also managing events not only at a national level but internationally too. With the major focus on Global Marketing and Event Management, the students are offered specialization in Human Resource Management/Finance. The program also offers Travel & Tourism/Sports Management as a minor specialization. This program will equip students with skills and abilities which are essential for their sustainability and growth in the competitive age.

Features

• First and only University in India offering BBA Global Marketing & Event Management
• Only Program offering 10+ super specialty Marketing courses.
• Amalgamation of Major, Dual , Minor specialization- Major Management (Global Marketing, Event Management,) Dual specialization (HR / Finance), Minor specialization (Travel & Tourism/ Sports Management).
• Full time Internship for 3 months in the last Trimester
• Event Management Exposure at a National Level
• Only program offering the course in Neuro Linguistic Program focusing on developing Decision making, Critical thinking, Analytical reasoning, Reflective thinking.
• 5+ Add on non-credit Certificate Programs Business simulation, Negotiation Skills, Rural Immersion Program, IT in Industry, Event Financial Management etc
• On job training from Trimester I in all In-house events of MIT WPU and Outside Events
• Linkages with MNCs and Event Industries for Internships, Training and Placements
• Collaborations with well-known Institutes, Industries and Government agencies for Study Tours and Training.
• Skill Enhancement Program: Environmental Studies and NLP