Course Curriculum & Program Overview
In-depth insights into Bachelor of Business Administration (BBA Global Marketing & Event Management), objectives, and educational framework
Today, Event management has emerged as a tool of strategic marketing and communication; it is used by corporate sectors for their promotions as well as for customer retention. The BBA Global Marketing & Event Management offered at SOM UG is a vibrant program which aims at developing the students’ unique ability to market the products or services globally and also managing events not only at a national level but internationally too. With the major focus on Global Marketing and Event Management, the students are offered specialization in Human Resource Management/Finance. The program also offers Travel & Tourism/Sports Management as a minor specialization. This program will equip students with skills and abilities which are essential for their sustainability and growth in the competitive age.
Features
- First and only University in India offering BBA Global Marketing & Event Management
- Only Program offering 10+ super specialty Marketing courses.
- Amalgamation of Major, Dual , Minor specialization- Major Management (Global Marketing, Event Management,) Dual specialization (HR / Finance), Minor specialization (Travel & Tourism/ Sports Management).
- Full time Internship for 3 months in the last Trimester
- Event Management Exposure at a National Level
- Only program offering the course in Neuro Linguistic Program focusing on developing Decision making, Critical thinking, Analytical reasoning, Reflective thinking.
- 5+ Add on non-credit Certificate Programs Business simulation, Negotiation Skills, Rural Immersion Program, IT in Industry, Event Financial Management etc
- On job training from Trimester I in all In-house events of MIT WPU and Outside Events
- Linkages with MNCs and Event Industries for Internships, Training and Placements
- Collaborations with well-known Institutes, Industries and Government agencies for Study Tours and Training.
- Skill Enhancement Program: Environmental Studies and NLP
Participatory Adult Learning
Master specialized andragogical methodologies tailored specifically for adult learners and non-formal literacy environments.
Curriculum & Program Planning
Design, execute, and monitor vocational and continuous lifelong education modules for community and corporate sectors.
Documentation & Information Networks
Develop professional capacities in cross-sector documentation, research analysis, and educational networking at national and global scales.
Community Capacity Building
Train both in-service personnel and prospective educators to drive inclusive literacy missions and workforce upskilling.
Key Subject Areas & Skills Acquired
Foundational modules and competency areas covered throughout this program
Core Module
Adult Learning Psychology & Andragogy
Understanding cognitive development, motivations, barriers, and learning styles unique to adult students.
Core Module
Program Management & Policy Analysis
National literacy missions, lifelong learning policies, and administrative structures of adult education bodies.
Specialization
Instructional Design & Content Development
Drafting interactive teaching materials, multimedia educational resources, and competency-based assessment toolkits.
Practical / Field
Field Engagement & Community Documentation
On-ground surveys, participant documentation, impact evaluation, and statistical reporting in literacy initiatives.
Core Competencies:
Adult Pedagogy Instructional Design Program Evaluation Literacy Mission Leadership Community Mobilization Grant Writing Lifelong Learning Strategy
Career Opportunities & Job Profiles
Explore high-demand roles, employment sectors, and salary growth potential
Graduates holding a Bachelor of Business Administration (BBA Global Marketing & Event Management) are equipped for diverse positions across educational organizations, non-governmental missions, corporate training departments, and community development programs.
High Demand
Marketing Manager
Oversee program logistics, manage instructional staff, coordinate funding, and track participant outcomes.
High Demand
Event Manager
Oversee program logistics, manage instructional staff, coordinate funding, and track participant outcomes.
High Demand
Brand Manager
Oversee program logistics, manage instructional staff, coordinate funding, and track participant outcomes.
High Demand
Digital Marketing Specialist
Create structured training pathways, instructional materials, and blended learning modules.
High Demand
Public Relations Specialist
Create structured training pathways, instructional materials, and blended learning modules.
High Demand
Advertising Executive
Create structured training pathways, instructional materials, and blended learning modules.
High Demand
Sales Manager
Oversee program logistics, manage instructional staff, coordinate funding, and track participant outcomes.
High Demand
Market Research Analyst
Create structured training pathways, instructional materials, and blended learning modules.
Top Employment Sectors
Government Literacy Missions State Resource Centres, Directorate of Adult Education
Non-Governmental Organizations National NGOs, UNICEF, UNESCO, community trusts
Corporate Learning & Development Workforce skilling, internal training, CSR initiatives
Vocational & Open Universities Open learning schools, polytechnic extension centres
Salary Expectations
₹3.5 LPA – ₹8.5 LPA
Typical entry to mid-level compensation in India depending on institutional scale, experience, and certifications.
Entry Level (0-2 Yrs) ₹3.0 – 4.5 LPA
Mid-Level (3-5 Yrs) ₹4.8 – 8.0 LPA
Senior / Lead (6+ Yrs) ₹8.5 – 14+ LPA
Eligibility Criteria & Admission Process
Requirements and step-by-step roadmap to enroll in Bachelor of Business Administration (BBA Global Marketing & Event Management)
Minimum Eligibility Requirements
- Qualifying Degree: Bachelor's degree in any discipline (B.A., B.Sc., B.Com., B.Ed., etc.) from a UGC-recognized university.
- Minimum Marks: Typically 45% – 50% aggregate marks in graduation. Relaxation of 5% applies to reserved categories (SC/ST/OBC/PwD) as per government norms.
- Experience / In-Service Criteria: Open to both fresh graduates and in-service working educators, trainers, and NGO staff seeking career advancement.
- Age Limit: Generally no upper age bar for adult education certificate programs, supporting lifelong learning.
Step-by-Step Admission Process
1
Check College Offerings
Review the list of institutions offering Bachelor of Business Administration (BBA Global Marketing & Event Management) and verify deadlines and seat intake.
2
Submit Application Form
Fill out the college application form either online via the university portal or offline at campus.
3
Merit List / Entrance Screening
Admission is primarily merit-based on graduation percentage; some universities conduct brief aptitude interviews.
4
Document Verification & Fee Payment
Submit graduation marksheets, ID proof, photographs, and complete enrollment fee payment.
Top Colleges Offering Bachelor of Business Administration (BBA Global Marketing & Event Management)
Showing 1 verified educational institutions across India
Frequently Asked Questions (FAQs)
Clear answers to common questions about Bachelor of Business Administration (BBA Global Marketing & Event Management)
What is the difference between BBA Marketing and BBA Global Marketing & Event Management?
BBA Global Marketing & Event Management is more specialized, focusing equally on international marketing strategies and the practicalities of organizing and executing events on a global scale. A general BBA Marketing might cover broader marketing principles without the specific event management component.
What kind of events can I manage after this course?
Graduates can manage a wide range of events, including international trade shows, product launches, corporate events, international conferences, festivals, cultural events, and destination weddings, among others.
What are the job prospects after graduating?
Job prospects are strong in both marketing and event management roles within multinational corporations, specialized agencies, and government bodies. Roles range from marketing executives and brand managers to event coordinators and PR specialists.
Is an MBA necessary after this BBA?
While not strictly mandatory for entry-level roles, an MBA, especially in Marketing or International Business, can significantly boost career progression and open doors to senior management positions.
What is the average starting salary?
The starting salary typically ranges from INR 20,000 to INR 35,000 per month, varying based on the institution, location, company, and the candidate's skills and internship experience.
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