Department of Marketing
Constituent Department of Rajasthan Technical University, Kota
About Department of Marketing
Background, academic mission, and departmental profile
Marketing is about acquiring and retaining customers for products and services by delivering customer value. It is about having a finger on the pulse of the consumer so that it is possible to identify and create needs, and to cater to them effectively and efficiently. In order to do this, a firm has to constantly track consumers, monitor the environment, and keep an eye on competition.
Marketing is no longer just selling or advertising or publicity. Today, Marketing has become a multi disciplinary stream of business studies and practice. Relationship Marketing, Viral Marketing, Buzz Marketing, Experiential Marketing and Web Marketing have become buzz words of the industry.
Fashion, Entertainment & Media, Hospitality & Tourism, Education, NGOs & Philanthropy are the hottest areas for aspiring marketing managers.
At VIM, we strive for excellence in researching cutting-edge issues in marketing, and in delivering the best in the classroom.
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View DepartmentFrequently Asked Questions
Common queries about Department of Marketing
Where is the Department of Marketing located?
The Department of Marketing is an academic teaching department of Rajasthan Technical University, Kota, located in Kota, Rajasthan, India.
How can students enroll in courses offered by this department?
Admissions to courses offered by Department of Marketing are conducted as per Rajasthan Technical University, Kota guidelines, through institutional counseling, entrance examination results, or direct application via the official university portal.
What qualifications are awarded by Department of Marketing?
Depending on the curriculum, the department awards University diplomas, certificates, postgraduate degrees, and research fellowships accredited under Rajasthan Technical University, Kota.