Rajasthan Technical University, Kota

See this page in HINDI >>

Department of Marketing

 

Marketing is about acquiring and retaining customers for products and services by delivering customer value. It is about having a finger on the pulse of the consumer so that it is possible to identify and create needs, and to cater to them effectively and efficiently. In order to do this, a firm has to constantly track consumers, monitor the environment, and keep an eye on competition.

Marketing is no longer just selling or advertising or publicity. Today, Marketing has become a multi disciplinary stream of business studies and practice. Relationship Marketing, Viral Marketing, Buzz Marketing, Experiential Marketing and Web Marketing have become buzz words of the industry.

Fashion, Entertainment & Media, Hospitality & Tourism, Education, NGOs & Philanthropy are the hottest areas for aspiring marketing managers.
At VIM, we strive for excellence in researching cutting-edge issues in marketing, and in delivering the best in the classroom.

 

Stay connected with us on

Follow Rajasthan Technical University, Kota

Subscribe to get alerts regularly in your inbox. You can cancel your subscriptions any time.

I want this institute to counsel me
Interested in studying at .
Fill the details for institute to counsel you.
 
Name:

Please provide name
Email:

Please provide Email
Mobile:

Please provide Mobile number
City:

Please provide City
Course:

Please Select course