Course Information & Syllabus
Course Information :
According to a study conducted by the American National Standards Institute USA business managers spend approximately 60% of their time writing, editing and revising. Ironically, most business professionals in India are not trained
writers. Even college students receive little if any training. They are nevertheless expected to communicate in the
written mode daily producing business correspondence, project proposals, executive summaries for top management, reports of all kinds and in some cases marketing collateral too. Managers spend over half their writing time creating and responding to email messages. What you write tells your audience a great deal about you and who you work for. Since most managers have never received formal training in written communication they are not only uncomfortable with the process but also reluctant to improve and experiment. Our program prepares students to first understand the pitfalls of poor communication and then overcome them under the expert guidance of highly qualified faculty which will guide you through the entire communication process and explore the principles and practices of effective written communication.
Coursework & Assessment :
The University conducts ongoing student assessment through class presentations, research report submissions and spot tests. Student-participation in classroom discussions is also monitored by faculty. The university holds examinations at the end of each semester. The live project constitutes a part of the assessment procedure for the diploma.
Careers :
The course serves as an ancillary to career opportunities in business and industry. It will also help those students
who are planning to pursue writing-intensive careers. Good writing skills are for everyone. 