Eligibility
Candidate with Bachelor’s Degree from a recognized university with 50% aggregate marks shall be eligible for admission to the course (45% for SC / ST category). In addition, a minimum of 3 years post qualification Managerial / Executive / Supervisory work experience in Industry / Educational Institution is a pre-requisite.
DATA
CMR University (CMRU), Bangalore has partnered with IPL to offer a 15-month Executive MBA (EMBA) in Product Leadership. The program is aimed at middle and senior level executives working in the industry who would like to pursue their carrier with specialised focus on product development. The students in this program represent various domains in the industry such as information technology, insurance, banking, healthcare IT, telecommunication to name a few.
Semester I
PI 102: Design Thinking
CI 102: Personas & Scenarios
PI 101: Productizing Process
CI 201: Customer Analytics
GM 101: Micro Economics
GM 102: Quantitative Techniques
GM 104: Finance Accounting Principles
LS 102: Executive Presence
LS 106: Career Path Planning
ST 101: Strategic Analysis
CI 101: Market Research & Design
PM 101: Marketing Principles
Semester II
CI 202: Segmentation & Target Market Sizing
CI 103: Online Customer Research
PM 201: Do Value Proposition & Positioning
PI 103: Idea and Innovation Management
PI 104: User experience design
PI 105: Low and High-fidelity prototyping Tools
PI 201: Advanced Story Telling Techniques
LS-103: Presentation Zen
LS-104: Influence without Authority
Semester III
ST 102: IP Essentials for Product leaders
ST 103: Creating Innovative Business Models
GM 201: Financial Planning and Analysis for Products
PI 106: Usability Audit
PO 101: Agile and Lean Software Development
PO 201: Agile Product Management
PO 202: Innovation and New Product Development
PO 102: Product Portfolio Analysis
PM 202: Strategic Pricing and Monetization Models
PM 102: Social Media Marketing for B2B and B2C
PM 103: Distribution Channels, Partners and Affiliates
LS 105: Negotiation & Conflict resolution
ET 303: Financing & Valuation
ET 304: Building Business Plans
Semester IV
Product Lab 