Course Information & Syllabus
Semester I
Paper I Principles of Journalism and Communication
- Unit-I Journalism Definition, function, scope & significance – changing nature of journalism, style books & new sources of web - Journalism- Journalism & changing world.
- Unit – II Communication its origin and development-functions and objectives-Types of communication-Theoretical approaches-Major communication models such as SMCR, Shannon & weaver, Laswell, Osgood, Dance, Schramm, Gerbner, New Comb Models-Communication & Socilization-Mass Communication in India-Reach
access & nature of audience.
- Unit – III Media system in world-classification of theories – Media Public opinion & Democracy-Media and Mass culture - Media content-Market driven Media-Issues in Media-Monopoly-cross Media ownership.
- Unit – IV McBride commission Report–changing International dimensions-Ethical aspect of Mass Media.
- Unit – V Freedom of speech and expression-RTI in India and its effects-Infotainment and ICE-Importance of Folk Media-Communication in 21st century- Convergence & its effect on Media.
Semester II
Paper II History of Media Development
Paper III Basics of Reporting and Editing
Paper IV Introduction to Broadcast Journalism
Paper V IT Application in Media
Paper VI Sustainable Development Communication
Paper VII Ethics & Media Law
Paper VIII Media Management
Paper IX Corporate PR & Advertising
Paper X Editorial Writing for Media
Semester III
Paper I - XI New Areas in Advance Journalism
Paper I - XII Criticism and Review Writing
Paper II - XIII International Communication
Paper II - XIV Media Research
Paper II - XV New Media & Management online Journalism
Paper II - XVI Environmental Reporting
Paper II - XVII Film Studies
Paper II - XVIII Women and Media 