Master in Marketing Management (MMM), is a two years Postgraduate Marketing Management degree course in India. Marketing is the process of creating interest in customer regarding good and services, the process is done through strategy the underlying sales techniques, business communication and business development.
The aim of the program is to prepare candidates with comprises study related to market research and analyzing product designer, pricing, promotion, selling and distribution promotions, advertising, sales and other similar marketing concepts.
The master's Marketing Management course is suitable for those candidates wants to increase their knowledge for accelerating their career by exploring and acquire a critical understanding of management.
The course is designed to provide in-depth knowledge and information and techniques about the activities associated with Marketing in a comprehensive manner. The study is focused on theoretical and practical aspects and Principles Techniques in an academic discipline such as Marketing Concept, Marketing Research, Marketing Planning, Principles of Sales Management, Sales Forecasting, Market Segmentation, market Evaluation and Controls, Marketing Audit, Marketing Ethics, Advertising Management, Consumer Behaviour, Brand Management, Industrial Marketing, Business Communication.
The candidate have to complete Bachelor Degree like, Bachelor of Commerce (B.Com), Bachelor of Business Administration in (Marketing Management), or any other Bachelor Degree with relevant subjects or equivalent examination,with minimum aggregate 55% marks, such candidates are eligible to take admission in Master’s degree professional study program.
This course requires study requires 2 years of time period in India, It’s a Full Time professional degree course, but some candidates use part time, correspondence education program and also go for distance learning study option to earn this degree.
After the successful completion of this course, candidates can also pursue the higher studies and do M.Phil (Marketing Management), Ph.D (Doctorate in Marketing Management), and specialization or research oriented work in their respective field.
The Master degree holder have excellent career opportunities in both Public and Private Sectors, Colleges & Universities.
After the successful completion of the Master’s degree program one can recognize as Market Research Analyst / Marketing Manager and able to work as Brand Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communication Manager, Sales Manager, Public Relation Officer, Director (Marketing Department), etc.
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