Diploma Public Relations (DPR) - Public relations help to build awareness and anticipation around an event. Through research, creating a story, and making contact with media outlets public relations can help to create the attendance needed for a successful nightlife event. The basis of public relations is research. You will need to find the people who are writing about both your specific niche and general space, and create a list of these different outlets. By doing this you will be able to evaluate who their audience is and how to connect with them. Researching what they read and watch is critical because it will help you to develop a PR campaign around what they respond to.
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