Jamnalal Bajaj Institute Of Management Studies, Mumbai is offering Master in Human Resource Development & Management (MHRDM). In this section, learn about the Master in Human Resource Development & Management (MHRDM) course at Jamnalal Bajaj Institute Of Management Studies, Mumbai
The programme covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective which is necessary for marketing executives to move into top level general management positions .candidates seeking admissions to this programme must have practical experience in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relation , Advertising, Export Marketing and Applied Economics.
Course Content -
MMM (Master in Marketing Management)Year
Semester
Subjects
I
I
Financial Accounting
Business Law
Cost Management & Management Control
Organisational Behaviour
Principles of Management
Quantitative Methods in Management
II
Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management
II
III
Introduction to Computers
Effective Communication
Human Resources Management
Business Environment
Taxation
IV
Advertising & Sales Promotion Management
Consumer / Industrial Buyer Behaviour
Marketing Research
Retail Management
Social Marketing
Sales Management
III
V
International Marketing
Marketing Strategy
Product Management / Industrial Marketing
Distribution Management & Marketing Finance
Special studies in Marketing ( Projects )
VI
Entrepreneurship Management
Management of Environment & Productivity
Project Management
Strategic Management
Business Ethics
Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.
Syllabus presented on this page is indicative and for general information only. The syllabus / course information listed may not be exhuastive. Students / Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.
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