COLLEGE COURSE OFFERING

Master in Human Resource Development & Management (MHRDM) - Jamnalal Bajaj Institute of Management Studies, Mumbai

Course Information & Syllabus

The programme covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective which is necessary for marketing executives to move into top level general management positions .candidates seeking admissions to this programme must have practical experience in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relation , Advertising, Export Marketing and Applied Economics. Course Content - MMM (Master in Marketing Management)Year

Semester

Subjects

I

I

Financial Accounting
Business Law
Cost Management & Management Control
Organisational Behaviour
Principles of Management
Quantitative Methods in Management

II

Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management

II

III

Introduction to Computers
Effective Communication
Human Resources Management
Business Environment
Taxation

IV

Advertising & Sales Promotion Management
Consumer / Industrial Buyer Behaviour
Marketing Research
Retail Management
Social Marketing
Sales Management

III

V

International Marketing
Marketing Strategy
Product Management / Industrial Marketing
Distribution Management & Marketing Finance
Special studies in Marketing ( Projects )

VI

Entrepreneurship Management
Management of Environment & Productivity
Project Management
Strategic Management
Business Ethics

About the College

Jamnalal Bajaj Institute Of Management Studies, Mumbai

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Master Degree Program

Master in Human Resource Development & Management (MHRDM)

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