Bachelor of Business Administration (BBA) - Kasturi Ram College of Higher Education

BACHELOR OF BUSINESS ADMINISTRATION (GENERAL) The BBA (General) programme aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The Specific objectives of the programme are to:- Produce upto date, assertive and effective executives for business and other organizations and Prepare students for higher studies in business at home and abroad. While this course provides an overview of business management in a nutshell, it does not offer much scope by itself, but if it is followed up with a good MBA then start off can be with an executive or assistant manager in any of the business organizations, manufacturing companies, export or trading houses, financial concerns,, banks, NGOs, PSUs or multinational corporations. Bachelor of Business Administration course one of the most popular courses of GGSIP University. University provides this course under four specializations: Management of Kasturi Ram College of Higher Education after successfully running BBA (B&I) since 2005 planned to start BBA (General) for the academic session 2009-2010 and applied for the same to university. Keeping in view infrastructure available and appointment of specialized faculty university has been kind enough to grant intake of 60 students from the academic session 2009-10. Success story of other courses in the college speaks of itself and no stone will be left unturned to make this new course a grand success.