PGD Brand Management

Course Information :

In a world that is full of me-too or parity products, the success of an organization depends on how you turn a me-too product into a successful brand by differentials through communications. This innovative postgraduate course is one-of-its-kind dealing with all the various aspects of brand management and its relation to communication. The course has been designed keeping in mind the changing trends of the global business scenario and its close relationship with the media world.

Coursework & Assessment :

Focus of the course is on learning with fun. The outcome is to know how to do it with minimum stress and fun. Assessment is on the basis of tests, quizzes, workshops, participation in events and assignments by the faculty members and potential employers.

Careers :

Exciting opportunities in advertising, public relations, copy writing, account planning, media marketing, event management and in corporate communication department of companies.