Master of Business Administration (MBA Marketing)

Eligibility:

Candidate should have passed the Bachelor's degree (after 10+2) offered by a recognised university.

Course Description:

Rai University, Ahmedabad is offering Master of Business Administration (MBA Marketing). In this section, learn about the Master of Business Administration (MBA Marketing) course at Rai University, Ahmedabad

Course Information :

The degree provides the working executives, businessmen and other professionals with the unique opportunity to
develop their full potential as business leaders of the twenty first century. The program has been designed to enable
students to acquire a firm understanding of the major areas of knowledge and philosophical approaches that underpin
general management particularly at strategic level. It allows specialization in particular area of management by selecting one of the clusters of strategic specialist units.

Year 1 :

Business Environment
Mathematics for Management
Business Communication
Managerial Economics/ Accounting
Organizational Behavior
Essentials of Management
Information Technology
Management Sciences
Economic Analysis
Logistic and Material Management
Small Business Management and Entrepreneurship
Marketing Management
Financial Management
Operations Management

Year 2 :

Management Information System
Strategic Management
Managerial Control Systems
Human Resources Management
Summer Project

Elective 1/ Elective II :-

Dissertation Project
Comprehensive Viva Voce
Advertising Management
Sales & Distribution Management
Consumer Behavior
Marketing of Services
Brand Management
Industrial Marketing

Coursework & Assessment :

A variety of teaching and assessment methods are used throughout the course including lectures, workshops, seminars, projects and group exercises with the aim of helping students to become independent learners, equipped with practical skills and competencies. Each unit is assessed separately using a mixture of examinations, coursework and projects. A dissertation on the related topic is completed in the final year and students will be assigned a project tutor for guidance.

Careers :

Students graduating from this course can take up careers in any multinational or Indian company. There is virtually
no limitation to the choice of placements and this would include services, infotech, hospitality, consumer goods,
consultancy, and engineering, et al.