Master of Business Administration (MBA Advertising)

Eligibility:

Must possess a Bachelor’s Degree in any discipline from a recognized university.

Course Description:

Rai University, Ahmedabad is offering Master of Business Administration (MBA Advertising). In this section, learn about the Master of Business Administration (MBA Advertising) course at Rai University, Ahmedabad

Course Information :

The degree provides the individuals with the unique opportunity to develop their full potential as business leaders
of the twenty first century. The program has been designed to enable students to acquire a firm understanding of the major areas of knowledge and Communication approaches that underpin general management particularly at strategic level.

Year 1 :
Business Environment
Mathematics for Management
Business Communication
Managerial Economics
Managerial Accounting
Organisational Behaviour
Essentials of Management
Information Technology
Management Science
Economic Analysis
Logistic and Material Management
Small Business Management and Entreprenership
Marketing Management-1
Financial Management-1
Operations Management-1
Seminar-1

Year 2 :
Management Information System
Strategic Management
Managerial Control Systems
Human Resources Management
Marketing Management-II
Financial Management-II
Operations Management-II
Summer Project
Elective 1/ Elective II
Dissertation Project
Seminar-2
Comprehensive Viva Voce

Coursework & Assessment :

A variety of teaching and assessment methods are used throughout the course including lectures, workshops,
seminars, projects and group exercises with the aim of helping students to become independent learners,
equipped with practical skills and competencies. Each unit is assessed separately using a mixture of examinations, coursework and projects. A dissertation on the related topic is completed in the final year and students will be assigned a project tutor for guidance.

Careers :

Students graduating from this course can take up careers in any multinational or Indian company. There is virtually
no limitation to the choice of placements and this would include services, infotech, hospitality, consumer goods,
consultancy, and engineering, et al.