Master of Arts (MA Media Management)

Eligibility:

Candidate should have passed the Bachelor's degree (after 10+2) offered by a recognised university.

Course Description:

Rai University, Ahmedabad is offering Master of Arts (MA Media Management). In this section, learn about the Master of Arts (MA Media Management) course at Rai University, Ahmedabad

Course Information :

This programme is designed to develop your skills as managers working in a media organization. It seeks to do this
in two ways: firstly, by improving your ability to analyse the nature of change in the contemporary media environment
including the impact of technology, of changing audiences and regulation and secondly, by developing the skills and
techniques needed to manage these changes.

Year 1 :
Media Theory
Cultural Studies
Cinema Studies
Media Criticism and Analysis
Media Management
The Media Industry in its Environment
Management of Markets
Contemporary Technology and the Media Industry

Year 2 :
The Media Industry in its Cultural Context
Contemporary Technology and the Media Industry
Human Resources Management
International Marketing
The Effective Manager
Management of Markets
Complexity Management
Industry Management

Coursework & Assessment :

The assessment criteria are of two phases. A formative system of assessment ensures that all the practical assignments, group discussions, seminars and written assignments in each subject are graded. The formal or summative written and practical assessment is done at the end of each semester.

Careers :

There is a range of careers open to post graduates in the field of education & criticism. The students pursuing this
programme will be equipped to be cinema and television critics. A film studies post graduate can seek employment
also as a film studies teacher.