Master of Arts (MA Brand Communication)

Course Information :

This course will help the students to have indepth knowledge of consumer behaviour and the role of a particular product in its life cycle. The course focuses on how to make a mere product achieve status of a brand and the importance of communication in creating an enduring relationship between brands and consumers. Year 1 : Power Branding Research Methodology Marketing Research Advertising Research Consumer Behaviour Cross-cultural Management Principles of Marketing Management Communication Vehicle Year 2 : Media Research Corporate Identity Packaging Semiotics & Semantics Psychology in Advertising Organisation Behaviour Brand Interpretation and Advertising Efficiency Merchandising Ethics & Legal

Coursework & Assessment :

You can choose your career to be in an advertising agency, marketing services or brand development department in any client organisation or NGOs and Public Relation agencies, market research organisations.

Careers :

You can seek employment in Advertising agencies, PR agencies or in the corporate communication department of client organisation. You also have the option of setting up your own communication consultancy unit.