Master of Arts (MA Advertisement and Public Relations)

Course Information :

Students doing this course will equip themselves with marketing communication skills. This course will give the depth and width on how to make brands successful through communication in this competitive world. The students will also understand morphyms and its psychology in relation to the functionality of consumer products. Year 1 : Communication Theory Advertising Management & Planning Marketing Management I Creative Writing Consumer Behavior & Indian Demographics Public Relations Design and Layout Organization Behavior I Cross-cultural Communications Management Principles Business Ethics Research Methodology Commercial Photography Project Year 2 : Print & Production Organization Behavior II Corporate Communications Media Industries Marketing Management II Financial Management Brand Management Integrated Marketing Communications Audio-visual Production Event Management Media Planning and Buying Market Research Media Research Strategic Management Dissertation

Coursework & Assessment :

Units are assessed by a combination of assignments, reports (written and image based) and examinations. In second year, students will normally be required to submit a media related dissertation of up to 12,000 words, which will be supervised by a faculty member.

Careers :

You can seek employment in Advertising agencies, PR agencies or in the corporate communication department of client organisation. You also have the option of setting up your own communication consultancy unit.