COLLEGE COURSE OFFERING

BBA + MBA Integrated Course

<h4>Course Information :</h4> The degree provides the individuals the unique opportunity to develop their full potential as business leaders of the twenty first century. The program has been designed to enable students to acquire a firm understanding of the major areas of knowledge and philosophical approaches that underpin general management particularly at strategic level. It allows specialization in particular area of management by selecting one of the clusters of strategic specialist units. (Specializations in: HR / Finance / Marketing /IT/ IB). <h4>Year 1 :</h4>

Course Information & Syllabus

Course Information :

The degree provides the individuals the unique opportunity to develop their full potential as business leaders of the twenty first century. The program has been designed to enable students to acquire a firm understanding of the major areas of knowledge and philosophical approaches that underpin general management particularly at strategic level. It allows specialization in particular area of management by selecting one of the clusters of strategic specialist units. (Specializations in: HR / Finance / Marketing /IT/ IB).

Year 1 :

Organizational Behavior Principles of Management Management & Financial Accounting Business Economics-I Marketing Management Human Resource Management

Year 2 :

Legal & Regulatory Framework Organization, Competition & Environment Quantitative Techniques for Business Introduction to Research Methodology Managing Information System Business Strategy

Year 3 :

Marketing : Advertising & Promotion International Marketing Marketing of Services Marketing Research Brand Management Marketing Planning Finance : Advance Management Accounting International Finance Introduction to Corporate Finance Security Analysis & Portfolio Management Corporate Taxation : Mergers, Acquisitions & other Corporate Re-organization Human Resource Management Managing Human Resource Issues Managing Human Resource Development Labor Laws : Information Technology Database Management System -I Introduction to Programming E-Commerce : Software Engineering -I Visual Programming Network Management

Year 4 :

International Business : International Accounting International Economics International Trade International Marketing International HRM International Logistics Total Quality Management (Compulsory) (Select any one specialization) Marketing : Advertising Management Sales & Distribution Management Consumer Behavior Industrial Marketing

Year 5 :

Finance : Financial Engineering Corporate Restructuring Management of Financial Services Global Financial Marketing Human Resource Management : Compensation Management Human Resource Planning & Development International HRM Information Technology : Database Management System -II Structured System Analysis & Design Software Engineering -II International Business : Import-Export Management International Finance Management Export Procedure & Documentation International Business Environment Dissertation :

Careers :

Students graduating from this course can take up careers in any multinational or Indian company. There is virtually no limitation to the choice of placements and this would include Services, Infotech, Hospitality, Consumer Goods, Consultancy, and Engineering, etc.

About the College

Rai University, Ahmedabad

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BBA + MBA Integrated Course

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