Course Information & Syllabus
Course Information :
Advertising is playing an increasingly important role not only in the practice of marketing but also in the development of our culture. Advertising and Marketing degree scheme studies advertising as a phenomenon of both society and business
and introduces students to major issues of critical theory and managerial practice. Building on a thorough introduction to the fundamentals of marketing, you will develop an understanding of the strategic role of advertising within a
competitive business environment as well as a broader perspective on the influence of advertising on consumers and society in general.
Year 1 :
Accounting & Finance
Business History
Computer Science/Programming and Computer Systems
Culture, Media and Communication
Economics Law
Management & Organisations I and II
Management Science
Operations Management Psychology
Sociology
Statistics and Computing for Management
Year 2 :
Marketing Analysis
Consumer Behaviour
Marketing Simulation or Advertising Theory and Advertising
Management
Brand Management
Year 3 :
Marketing of Services Retailing in the 21st Century
Direct Marketing
Advertising Planning
Marketing of Services
Coursework & Assessment :
Besides case studies and class assignments, each of the phases is interspersed with live-projects from industries and
businesses in varied sectors. This helps a graduating student to transition from the B-school to a real-life organization or a higher course in management. The frequency, timing and structure of tests aim at genuinely helping students monitor the quantum and quality of their learning.
Careers :
Career options are available in business, industry and government as management trainees. Also opportunities are available in service oranisations such as banks, insurance, hospitality industry etc. 