Bachelor of Arts (BA Fashion Marketing)

Course Information :

This program will prepare you for a career in the retail and wholesale fashion industry. Focusing on behind-the-scenes operations, you'll learn the importance of production, marketing, advertising and business administration. You'll gain a big picture understanding of the marketplace and what it takes to succeed there. The course is delivered using a range of work- based teaching and learning techniques to ensure students gain a practical understanding of fashion business. Year 1 : Introduction to marketing Marketing in Practice Design Theory and Practice Fashion Marketing Public Relations & Fashion Media Year 2 : Advertising Marketing Communications Fashion Industry Analysis Fashion Promotion Finance and Statistics Year 3 : Marketing Plan Report Management and Organizational Behavior Group Project Work Placement Fashion Environment

Coursework & Assessment :

Assessment is continuous and methods include written reports, case studies, presentations, time constrained assignments.

Careers :

Graduates from this course are well placed to find employment in all areas of fashion marketing and brand management, public relations, retail and merchandising.