COLLEGE COURSE OFFERING

Bachelor of Arts (BA Airlines Hospitality & Customer Care)

<h4>Course Information :</h4> Customers with increasingly most sophisticated and demanding needs i.e. excitement, thrill seeking, selfdevelopment etc. is pushing the limits of today's tourism industry operators. This has led to sports, adventure and multitude of other leisure activities becoming an integral part of contemporary tourism industry, which creates jobs and wealth. This course is therefore committed to provide vocational inputs to prepare students for wide range of career opportunities in the rapidly expanding tourism and leisure industry. <strong>Year 1 :</strong>

Course Information & Syllabus

Course Information :

Customers with increasingly most sophisticated and demanding needs i.e. excitement, thrill seeking, selfdevelopment etc. is pushing the limits of today's tourism industry operators. This has led to sports, adventure and multitude of other leisure activities becoming an integral part of contemporary tourism industry, which creates jobs and wealth. This course is therefore committed to provide vocational inputs to prepare students for wide range of career opportunities in the rapidly expanding tourism and leisure industry. Year 1 : Introduction to Hospitality Hotel Operations Hotel Organization & Cost Centers Marketing Hospitality Hospitality Management Departments in Hotel Leadership HRM Front Office Operations Life Skills-I Year 2 : History of Aviation - Introduction Careers in Aviation Aircrafts and Aircraft Systems Customer Care Life Skills-II Airline Fares & Ticketing Airport Handling & Ground Operation Accommodation Operations Life Skills-III Year 3 : Travel & Tourism Travel Agency Operations Life Skills - IV India & World Tourism Industrial Training & Project Report

Coursework & Assessment :

A variety of methods will be used for delivery of the program which will include lectures (some times involving guest speakers from the industry) seminars, workshops, practical work, field/industry visits etc. Assessment will include individual and group assignments, dissertation and examinations.

Careers :

The rapidly expanding tourism and leisure industry is currently experiencing a short fall in professionally qualified staff. It is anticipated that employment opportunities will be available in India and abroad in travel companies/ tour operators, hotels, theme parks, cruise lines, clubs and leisure centers etc.

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Rai University, Ahmedabad

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Bachelor of Arts (BA Airlines Hospitality & Customer Care)

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