COLLEGE COURSE OFFERING

Bachelor of Arts (BA Media Studies)

<h4>Course Information :</h4> This is an innovative program spread over three years wherein the student undergoes training in all the various aspects of media and communication and also understands the finer aspects of business management side-by-side. The course prepares students for careers in management roles in media organisations, corporate communication, public relations, media consultancies, et al. The program integrates the development of professional skills with theoretical consideration of the role of the media in society. <strong>Year 1 :</strong> Mass Media

Course Information & Syllabus

Course Information :

This is an innovative program spread over three years wherein the student undergoes training in all the various aspects of media and communication and also understands the finer aspects of business management side-by-side. The course prepares students for careers in management roles in media organisations, corporate communication, public relations, media consultancies, et al. The program integrates the development of professional skills with theoretical consideration of the role of the media in society. Year 1 : Mass Media History of Press Indian Government & Politics I Indian Economy Reporting I Reporting II Sub-editing Computer Application and Design Newspaper and Magazine Production Language I: English Language II: Hindi Still Photography Newspaper Management Advertising and Public Relations Project: Photo Journalism Project: Newsletter Year 2 : Communication Studies Visual Communication Media Industries Media Law and Ethics Indian Government & Politics II Electronic Journalism News Writing for Radio & TV Radio Production Television Production I Research Techniques Cyber Journalism Emerging Trends in IT Corporate Communications Project: Radio Project: TV Principles of Management Marketing Management Year 3 : News & Current Affair Programming Television Production II Advanced Reporting I Advanced Reporting II News Concepts and Organisations Currant Affairs & Politics Professional Practice Principles of Management II Organisational Management Project: Minor Project: Major Internship

Coursework & Assessment :

Units are assessed by a combination of assignments, reports (written and image based) and examinations. In third year students will normally be required to submit a media related dissertation of up to 12,000 words based on the media project under-taken which will be supervised by a faculty member.

Careers :

Students can have successful research based careers or enter one of a wide range of fields such as journalism, film production, television, advertising, tele-marketing services, and media consultancies.

About the College

Rai University, Ahmedabad

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Bachelor of Arts (BA Media Studies)

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