COLLEGE COURSE OFFERING

Bachelor of Arts (BA Journalism)

<h4>Course Information :</h4> An innovative program spread over three years, this is a fulltime course, wherein the student undergoes training in all the various aspects of media and communication. The course prepares students for careers in journalism and mass communication. Journalistic writing is the core of the professional program; visual communication also is an

Course Information & Syllabus

Course Information :

An innovative program spread over three years, this is a fulltime course, wherein the student undergoes training in all the various aspects of media and communication. The course prepares students for careers in journalism and mass communication. Journalistic writing is the core of the professional program; visual communication also is an important focus. Graduates will use their preparation to work in areas such as newspapers, magazines, radio, television, the World Wide Web, public relations, publication design, photojournalism and media research. The program integrates the development of professional skills with theoretical consideration of the role of the media in society Year 1 : Communication Fundamentals "Concept and Principles of Mass Communication" Introduction to Journalism Computer Fundamentals Indian Government and Polity Writing for Media Departmental Elective - I Reporting and Editing Media Laws & Ethics Advertising Life Skills Departmental Elective - II Open Elective - I Open Elective - II Year 1 Elective : Hindi Journalism Hindi Journalism - II Photojournalism New Media & Cyber Journalism Year 2 : Audiography Fundamentals News Writing for Electronic Media Development Communication Communication Research Departmental Elective - III Open Elective - III Minor Project Seminar Broadcast Journalism Public Relation and Corporate Communication Department Elective - IV Department Elective - V Open Elective - IV Major Project Semina Year 2 Elective : TV Production Radio Production Multi Media : Computer Graphics, Animation Desktop Publishing Feature Writing & Specialized Reporting Still Photography Year 3 : Media Management Intercultural Communication Media Society Department Elective - VI Department Elective - VII Term Project Seminar Internship/On-the-job Training Project and Portfolio Year 3 Elective : Post Production & Video Editing Development & Planing in India Traditional Media Film & Film Appreciation

Coursework & Assessment :

Units are assessed by a combination of assignments, reports (written and image based) and examinations. In third year students will normally be required to submit a media related dissertation of up to 12,000 words based on the media project under-taken which will be supervised by a faculty member.

Careers :

Students can have successful research based careers or enter one of a wide range of fields such as journalism, film production, television, advertising, tele-marketing services, and media consultancies.

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Rai University, Ahmedabad

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