MICA Ahmedabad Admission
MICA Ahmedabad Admission

MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including four residential programmes: Post Graduate Diploma in Management–Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management–Communications (FPM-C).

MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community

Courses Offered

  • Post Graduate Program (PGP): This is the flagship two-year full-time program offered by MICA. It equips students with a comprehensive understanding of marketing, communication, and various industry specializations. Some popular specializations include:
    • Marketing Management
    • Brand Management
    • Market Research & Analytics
    • Digital Marketing & Communication
    • Integrated Marketing Communication
  • Fellow Programme in Management (FPM): This is a doctoral program designed to prepare students for research careers in marketing and communication.


  • PGP: Bachelor’s degree in any discipline from a recognized university with a minimum percentage of marks (usually above 50%).
    • Work experience (up to 2 years) might be preferred for some candidates.
  • FPM: Master’s degree in Management, Marketing, Communication, or a related field with a good academic record.

Admission Process

MICA’s admission process is competitive and typically involves:

  1. Online Application: Submitting an application form through the MICA website (https://www.mica.ac.in/).
  2. MICAT (MICA Admission Test): Appearing for the MICAT, a national level entrance exam conducted by MICA. It assesses analytical, verbal, and logical reasoning abilities.
  3. Group Discussion & Personal Interview (GD & PI): Shortlisted candidates will be called for a Group Discussion and a Personal Interview to evaluate their communication, leadership, and problem-solving skills.
  4. Final Selection: Based on a combination of MICAT score, GD & PI performance, academic record, and work experience (if applicable).

Contact Details

MICA Ahmedabad, Sheth Mangaldas Road,
Ahmedabad – 380006,
Gujarat, India

Phone: +91 79 2663 6100


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