Overview
The Post Graduate Diploma in Management Communications (PGDMC) is a specialized program focusing on the strategic integration of management principles with communication strategies. It equips graduates with the skills to manage branding, advertising, public relations, and digital marketing campaigns effectively.
Quick Highlights
| Duration | 1-2 Years |
| Level | Post Graduate Diploma/Certification |
| Eligibility | Bachelor's Degree in any discipline with minimum 50% marks |
| Entrance Exam | CAT, XMAT, CMAT, MAT, Institute Specific Tests |
| Avg Fees | ₹ 4 Lakhs - ₹ 15 Lakhs |
| Sarkari Jobs | Limited |
Why Study This Course?
Market Demand:
High/10
- Develop expertise in integrated marketing communications and corporate branding.
- Gain practical skills in advertising, public relations, digital marketing, and media management.
- Prepare for leadership roles in communication-intensive industries like media, advertising, and corporate affairs.
- Benefit from industry-relevant curriculum and potential for high-paying jobs.
Who should study?
This course is ideal for graduates from any discipline who aspire to build a career in the dynamic fields of marketing, advertising, public relations, media, or corporate communications. Professionals seeking to upskill or transition into a strategic communication management role will also find this program highly beneficial.
Eligibility & Admission
Minimum Qualification:
Bachelor's Degree in any discipline (e.g., Arts, Commerce, Science, Engineering) with a minimum aggregate score of 50%. Some institutes may have specific requirements for work experience.
Entrance Exams
| Exam Name |
Conducting Body |
| CAT (Common Admission Test) |
IIMs |
| XAT (Xavier Aptitude Test) |
XLRI Jamshedpur |
| CMAT (Common Management Admission Test) |
NTA (National Testing Agency) |
| MAT (Management Aptitude Test) |
AIMA (All India Management Association) |
| Institute Specific Tests |
Individual Institutes |
Top Institutes
Selection Criteria:
Based on merit in entrance exams (CAT, MAT, CMAT, etc.), academic record, group discussions, and personal interviews. Some institutes may also consider Statement of Purpose (SOP) and work experience.
Government Hubs
| Government Institutes |
| Indian Institute of Mass Communication (IIMC), Delhi |
| Jamia Millia Islamia, Delhi (for related degrees) |
Notable Private Hubs
| Government Institutes |
| Mudra Institute of Communications, Ahmedabad (MICA) |
| Symbiosis Institute of Mass Communication (SIMC), Pune |
| NMIMS, Mumbai (MBA/PGDM with Communications Focus) |
| Xavier Institute of Communications (XIC), Mumbai |
| Asian College of Journalism, Chennai (for Journalism/Media related programs with communication skills) |
| Amity University, Noida (multiple programs) |
| Christ University, Bangalore |
Top Cities Offering This Course
Mumbai
Delhi NCR
Bangalore
Pune
Ahmedabad
Kolkata
Career Opportunities
Private Sector Scope
Top Industries: Advertising Agencies,
Public Relations (PR) Firms,
Media Houses (Print, TV, Radio, Digital),
Digital Marketing Agencies,
Corporate Communications Departments (across all sectors),
Brand Consultancies,
Market Research Firms
| Role | Industry | Avg. Starting Salary (per month) | Avg. Experienced Salary (per month) |
|---|
| Marketing Communications Executive | All Sectors | ₹ 30,000 - ₹ 50,000 | ₹ 60,000 - ₹ 1,20,000 |
| Digital Marketing Manager | Digital Agencies, Tech, E-commerce | ₹ 40,000 - ₹ 60,000 | ₹ 80,000 - ₹ 1,80,000 |
| Public Relations Specialist | PR Firms, Corporate | ₹ 35,000 - ₹ 55,000 | ₹ 70,000 - ₹ 1,50,000 |
| Brand Manager | FMCG, Retail, Tech | ₹ 50,000 - ₹ 70,000 | ₹ 1,00,000 - ₹ 2,50,000 |
Government Sector Jobs
Graduates are eligible for exams conducted by:
Public Sector Undertakings (PSUs) for their communication/marketing wings,
Government Information Service (like PIB),
Ministry of Information and Broadcasting,
State Information Departments,
Public Relation Officers in Government Departments
| Category | Job Role | Approx. Salary (per month) |
|---|
| Officer/Managerial | Public Relations Officer (PRO), Information Officer, Assistant Director (Communications) | ₹ 50,000 - ₹ 1,50,000 |
| Specialist | Content Manager, Social Media Manager (Govt. Portals) | ₹ 40,000 - ₹ 90,000 |
IndCareer Editorial Take
Ideal Candidate:
A creative and analytical thinker with strong communication skills, an interest in marketing and branding, and an ability to adapt to fast-paced environments. Good interpersonal skills and an understanding of consumer psychology are also important.
Critical Checks before Admission:
- Verify the accreditation and recognition of the institute and the specific program.
- Check the faculty's industry experience and academic background.
- Research the placement records and salary statistics for the specific PGDMC program.
- Understand the practical exposure and internship opportunities provided.
Common Misconceptions:
That this course is only for aspiring journalists or PR professionals. It is a management program with a strong emphasis on communication as a strategic tool for business growth and brand building.
State-Specific Note:
While the course is offered nationwide, institutes in metropolitan cities like Mumbai, Delhi, and Bangalore often have more industry connections and better placement opportunities due to the concentration of media, advertising, and corporate houses.
Content Accuracy: This content is
curated by experts and verified against current educational standards. While we strive for
accuracy, fees and admission criteria may vary by institute. Please verify with official
sources.
