Overview
The Post Graduate Diploma in Management (Communications) is a specialized program focused on developing expertise in corporate communications, public relations, advertising, and media management. It equips graduates with strategic skills to manage communication campaigns across various platforms for organizations.
Quick Highlights
| Duration | 1-2 Years |
| Level | Post Graduate Diploma / Certification |
| Eligibility | Bachelor's Degree (minimum 50% aggregate) + Entrance Exam/Interview |
| Entrance Exam | CAT, MAT, CMAT, XAT, Institute-specific tests |
| Avg Fees | INR 6,00,000 - 15,00,000 |
| Sarkari Jobs | Limited |
Why Study This Course?
Market Demand:
High/10
- Gain specialized skills in PR, advertising, digital marketing, and media.
- Develop strategic thinking for effective communication campaigns.
- Access diverse career opportunities in dynamic communication industries.
- Benefit from industry-relevant curriculum and networking opportunities.
Who should study?
This program is ideal for graduates who are articulate, creative, possess strong interpersonal skills, and are interested in shaping public perception and brand narratives. Professionals looking to transition into the communications domain or advance their careers in PR, advertising, media, or corporate affairs will find this course highly beneficial.
Eligibility & Admission
Minimum Qualification:
A Bachelor's Degree in any discipline with a minimum of 50% aggregate marks from a recognized university. Final year degree students are also eligible to apply.
Entrance Exams
| Exam Name |
Conducting Body |
| CAT |
IIMs |
| MAT |
AIMA |
| CMAT |
NTA |
| XAT |
XLRI |
| ISB Admission Test |
Institute-Specific |
Top Institutes
Selection Criteria:
Performance in national/institute-level entrance exams, Written Ability Test (WAT), Group Discussion (GD), and Personal Interview (PI). Work experience is often a plus.
Government Hubs
| Government Institutes |
| Nil |
Notable Private Hubs
| Government Institutes |
| Indian Institute of Management (IIM) Ahmedabad (for related programs) |
| SP Jain School of Global Management |
| Mudra Institute of Communications, Ahmedabad (MICA) |
| Symbiosis Institute of Media and Communication (SIMC), Pune |
| NMIMS Mumbai |
| Amity University, Noida |
Top Cities Offering This Course
Mumbai
Delhi NCR
Ahmedabad
Pune
Bangalore
Career Opportunities
Private Sector Scope
Top Industries: Advertising Agencies,
Public Relations Firms,
Media Houses (TV, Print, Digital),
Corporate Communications Departments,
Digital Marketing Agencies,
Event Management Companies
| Role | Industry | Avg Salary (INR PM) Tier 1 Cities | Avg Salary (INR PM) Tier 2/3 Cities |
| PR Executive | PR Firms, Corporates | 60,000 - 90,000 | 40,000 - 60,000 |
| Brand Manager | FMCG, Retail, Tech | 90,000 - 1,50,000 | 60,000 - 1,00,000 |
| Digital Marketing Manager | Startups, Agencies | 80,000 - 1,30,000 | 50,000 - 80,000 |
| Content Strategist | Media, E-commerce | 70,000 - 1,20,000 | 45,000 - 70,000 |
Government Sector Jobs
Graduates are eligible for exams conducted by:
Public Sector Undertakings (PSUs),
Government Information Bureaus,
Ministry of Information and Broadcasting
| Post | Sarkari Department | Approx Salary (INR) |
| Public Relations Officer | PSUs, Ministries | 60,000 - 1,00,000 PM |
| Communication Specialist | Govt. Agencies | 50,000 - 90,000 PM |
| Media Manager | Govt. Media Wings | 70,000 - 1,20,000 PM |
IndCareer Editorial Take
Ideal Candidate:
Aspirants should possess excellent written and verbal communication skills, critical thinking abilities, creativity, and a strong understanding of media and current affairs. An interest in persuasion, storytelling, and public engagement is crucial.
Critical Checks before Admission:
- Verify AICTE/UGC approvals for PGDM/Degree programs.
- Check faculty profiles for industry experience.
- Review alumni placement records and reported salary packages.
- Understand the internship and project opportunities offered.
Common Misconceptions:
Some may view communications as just 'talking' or 'writing.' This program emphasizes strategic planning, data analysis (for campaign effectiveness), crisis management, and understanding diverse audience psychology.
State-Specific Note:
Maharashtra (Mumbai, Pune) and Gujarat (Ahmedabad) have a significant number of reputed institutions offering specialized communication and management programs.
Content Accuracy: This content is
curated by experts and verified against current educational standards. While we strive for
accuracy, fees and admission criteria may vary by institute. Please verify with official
sources.
