Post Graduate Diploma in Advertising Mass Communication - Advertising in the conventional sense, is communication of information about the products and services which a business enterprise or an individual wants to market. Mass communication involves the mass production and dissemination of messages by organization managed by the professionals trained to use print and electronic technologies for the rapid transmission of these messages to a large, heterogeneous and anonymous mass of people. Advertising involves the advertiser, the advertising agencies and the mass media. Advertising and mass media depend heavily on each other and in other words these two are inseparable. There is indeed a complex relationship among the advertising agencies, the mass media owners and the media users i.e. the readers, the listeners and the viewers. This is to be carefully studied and understood. The modern day advertising agencies do far more than just advertising for their clients. They have to create and implement campaigns across a wide range of communication disciplines such as public relations and market research etc.
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