Post Graduate Certificate Programme in Advertising Management and Public Relations - Marketing today has truly become a battle ground. Integrated Marketing Communications is the strategic weapon which fights competition and yields top of the mind recall to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from and on the other their attention spans have significantly reduced due to clutter, chaos and time poverty. In a scenario like this, advertising and public relations are strategic tools which if used smartly can earn mind space. With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly. Therefore, an organization aims at strategically using these weapons in order to generate return on marketing investment.
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