Master in Marketing Management (MMM), is a two years postgraduate academic Sales and Marketing Management degree course of study in India. Marketing Management is a study associated with Planning, Analysis, Implementation and Control. The course is designed to prepare candidates capable of maintaining beneficial exchange with target buyer for the purpose of achieving the organizational objective.
The master study covers all the aspects of Marketing Management including functional areas of Marketing Management, such as Industrial Marketing, Marketing Research, Marketing Management for building skills in working with another line manager to get the best outcome.
The course of study is suitable for those candidates wants to increase their knowledge for accelerating their career by exploring and acquire a critical understanding of Marketing Management. The course of study is designed to provide in-depth knowledge, information, techniques and about the activities associated with Marketing, in a comprehensive manner. The study is focused on theoretical and practical aspects and principles techniques in an academic discipline such as
Principles of Management, Principles of Marketing, Fundamentals of Management Accounting, Managerial Economics, Research Methodology, Consumer Behaviour, Business Communication, Fundamentals of Information Technology, Service Marketing, Brand Management, Strategic Marketing, Industrial Marketing, Rural & Agricultural Marketing.
The candidate has to complete Bachelor Degree like Bachelor of Commerce (B.Com), Bachelor of Business Administration (BBA), or any other Bachelor Degree with relevant subjects or equivalent examination, with minimum aggregate 55% marks, such candidates are eligible to take admission in Master’s degree study program.
This course requires study requires 2 years of the time period in India, It’s a Full Time professional degree course, but some candidates use part time, correspondence education program and also go for distance learning, online study option to earn this degree.
The Master degree holder have excellent career opportunities in Colleges & Universities also in both Public and Private sector such as Corporate Houses, Multinational Companies, Jobs in Store, Utility Companies, Construction Firm, Computer Companies, Food Producers, Manufacturing Firm, etc.
After the successful completion of the course, one can be recognized as Manager / Marketing Manager and able to work as Professor, Lecturer, Consultant, Management Trainee, Advertising Manager, Zonal Business Manager, Assistant Manager, Sales Operations Associate, Business Process Analyst, Demand Supply Advisor, Relationship Manager, etc.
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