MSc in MCAJ + Electronic Media ( Radio & TV ) - People of all ages across the world make use of radio and television broadcasts and the internal extensively. Radio & television broadcasting and the internal being instantaneous in nature and pervasive in reach, are very powerful means of, entertaining, informing and educating the masses. The process of conveying the contents of radio and television presentations commonly known as broadcasting and the internet communication is akin to sowing seeds and we must keep in mind that as we sow so we will reap . There are long term consequences of broadcasting and the internet communication and therefore, time must be devoted to their study. Television has undoubtedly brought about profound changes in the way we live, do our work and behave with each other. Since the first British telecast in 1936, television has gained maturity worldwide. By now it has a body of knowledge and a history of how that knowledge developed.Radio is indeed a low cost but effective medium of mass communication eminently suited to the developing societies. In the past it has played a significant role as a repository of our cultural heritage. It’s present glory, reach, technical excellence and popularity can hardly be overemphasized.
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