Creative Videography - The art and craft of recording moving pictures is known as cinematography. The word cinematography is used when movies are produced on celluloid using conventional film as the format.
With the advent of Television moving pictures are recorded on magnetic tapes, or we say VIDEO TAPES and the art and craft is called VIDEOGRAPHY. Like other art forms, Cinematography and Videography too depend on TECHNOLOGY and TECHNIQUES.A Videographer is responsible for LIGHTING, COMPOSITION, CHOOSING A CAMERA ANGLE, CAMERA TREATMENT and all those elements which involve the audience deeply with the screen story.
Since Video Production involves many arts and crafts, a Videographer has to work closely with these master craftsmen like, Director, Art Director, Sound Recordist, Make-up, Costume Designer, Editor, and so many more involved in the production process. In a way a Videographer is the visual eye who is responsible for transformation of concepts and ideas into visual format, a complete programme.
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