Certification Advertising Agency (CAA) - The certification advertising agencies demonstrate to the marketplace and to regulators that their certification practices, including testing, inspection, product surveillance and product labeling, have been properly evaluated and are under a program of continual monitoring by an internationally recognized accreditation body. Testing and inspection are the mainstays of product certification. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized knowledge is absolutely necessary to perform on the job.
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