B.Sc MCAJ + Mass Communication- The program is an in-depth program spread over three years wherein the student gets to learn all the various aspects of media and communication. The course prepares students for careers in Advertising, Journalism, and mass communication. Graduates will use their preparation to work in areas such as newspapers, magazines, radio, television, the World Wide Web, public relations, publication design, photojournalism, and media research. The attempt is also to demystify the learning of advertising-of concepts, ideas, and observations and jargon-by trying to simplify and explain them in as people-friendly terms as possible. In this three-year program, students develop the basic skills required for planning, creating, and implementing marketing communications activities. These include conceptualizing, copywriting, layout, production, and media selection. Students learn the place of advertising in the marketing mix, while practicing their creative and client-service skills in workshops, with the student newspaper, and with the student agency. The program integrates the development of professional skills with theoretical consideration of the role of the media in society. It provides in-depth knowledge and understanding of the mass media which will not only employ him but will also bring job satisfaction.It provides scope to individual to use his/her imagination, creativity & innovation in their assignments.
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