B.Sc MCAJ + Electronic Media (Radio & TV)- The lives in the modern world are so linked with and dependent on radio, television and the Internet for information, communication & entertainment that it is hard to imagine an existence without them. These industries constantly require a fresh inflow of trained professionals – a need we envisaged long ago making us the leaders in the field.Radio and television broadcasting and the Internet being instantaneous in nature and pervasive in reach, are very powerful means of entertainment, information and education. The process of conveying the contents of radio and television presentations commonly known as broadcasting and worldwide web is akin to sowing seeds and we must keep in mind the adage “as we sow, so shall we reap”. There are long term consequences of broadcasting and, therefore, time must be devoted to its study.
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