Jainism preferred to adopt and assimilate local languages and culture, wherever it settled. They took their model and lead from their Ford-Makers' dictum of universal out look to treat all languages as on par-Sarva-bhAshAmayl Sarasvati, an unique concept to shun the ego of a particular language being superior. MahAvIra preached in subodha ardhaMAgadhl, the language of the people of Magadha. His contemporary, illustrious Buddha picked up PAli, also language of the mass, as the media of his teachings. Jains chose local languages that helped them to develop a quick rapport and intimacy with the common people who responded favourably. This paved avenue to spread religion and soon Jainism became the religion of the people. Jaina literati breathed life and vigour to many Indian vernaculars.
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