Advertising & Marketing

Advertising & Marketing: This programme provides thorough working knowledge of advertising and marketing and their critical inter-relatedness. Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.