COLLEGE COURSE OFFERING

Post Graduate Diploma in Business Management Marketing (PGDM Marketing) - Balaji Institute of International Business (BIIB), Pune

<tr> <td > </td> </tr> <tr> <td ><table cellspacing="0" cellpadding="0" width="100%" bordercolor="#E68E9F" border="0"> <tbody> <tr > <td class="white11" bgcolor="#d24450" colspan="0" height="24" align="center"><b class="white13"><a name="marketing" id="marketing"></a>  PGDM (MARKETING)</b></td> </tr> <tr>

Course Information & Syllabus

PGDM (MARKETING)

GENERAL MANAGEMENT:		MARKETING SUBJECTS
	Principles & Practices of Management		Principles of Marketing Management
	Managerial Economics		Market Research Methods
	Macro Economic Policy and Analysis		Marketing Logistics
	Managerial Statistics		Sales Management
	Quantitative Techniques		Services Marketing
	Organizational Behaviour		B2B Marketing
	Business Communication		International Business (I)
	Personal Management & IR		Marketing Management (II)
	Business Law		Market Research
	French Language		Brand Management
	Total Quality Management		International Marketing
	Business Ethics		Consumer Behaviour
	Management Information System		Distribution Management
	Strategic Management		Strategic Marketing
	Entrepreneurship Development		Customerr Relationship Management
	Production and Operations Management		Business Planning & Forecasting
	Strategic Implementation		Retail Management
	Corporate Governance		Integrated Marketing Communications
			Pricing
FINANCE:			Entrepreneurship Development
	Basic Financial Accounting		Case Studies in Marketing Management
	Financial Management (I)		Rural Marketing
	Cost & Management Accounting
	Financial Management (II)

STRATEGIC MANAGEMENT:
	Strategic Management
	SPSS Software

PRODUCTION & OPERATIONS:
	Production & Operation Management
	Marketing Logistics
	Supply Chain Management
	Project Management

About the College

Balaji Institute Of International Business BIIB, Pune

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Master Degree Program

Post Graduate Diploma in Business Management Marketing (PGDBM Marketing)

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