Course Information & Syllabus
Departmental Information - THE BACHELORS OF MASS MEDIA (BMM)
With the global surge in the media industry over the last two decades, there has been a distinct need for an academic programme at the undergraduate level that would meet promising career opportunities in the now booming information and communication business. The Bachelors in Mass Media (BMM) programme has been designed with this very agenda – to produce professionals armed with specialized skills in either advertising or journalism.
The Department of Mass Media in Sophia College was set up in 2003, becoming the newest affiliated addition to the Arts programme of the institution. With a class strength of 60 students in each of the three years, the BMM programme offered by the college follows a rigorous semester system introducing the students to a variety of new disciplines that effectively combine theory and practical application, allowing them to approach the media from diverse perspectives.
Our focus is on consistency and excellence, and we strive to give our students a professional orientation through interactive and dynamic teaching methodologies besides encouraging them to gain on-the-job experience through summer internships. The programme is further rooted in a system of continual assessment and extensive project work in each semester. Our core philosophy is to create an environment that nurtures a spirit of critical enquiry and analysis, where young minds are able to understand the inner workings of the media even as they learn to use it as a tool with integrity and intelligence.
In addition to the course requirements, we ensure that the students have a variety of co-curricular activities to engage with. These include putting out a monthly BMM wall newspaper and running a vibrant film society that exposes them to cinema from across the world. We also organize a weekly enrichment programme that gives them the opportunity to meet and interact with professionals from different facets of the media – advertising executives, copywriters and creative directors, renowned journalists and editors, authors, theatre personalities and filmmakers.
Journalism graduates are working in the following print media organisations: The Indian Express (Mumbai and Delhi), Asian Age, Hindustan Times (Mumbai, Mumbai Mirror, DNA and the Free Press Journal
Graduates are also working in the following broadcast journalism organisations: NDTV Profit, Doordarshan Radio (Mumbai) and Times Now.
Advertising students are currently working in the following advertising agencies: Ogilvy and Mather, Saffron Media, Flaky Mellow and Grounded, Contract Advertising (India), Hindustan Times (Advertising Department), FCB Ulka-Lodestar, Walks 'n' Visuals
Advertising students are also employed in Public relations outfits like Adfactors PR and Perfect Relations
Some students have begun independent ventures in film and video production and direction.