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Ethical Business Trends and good branding– Over and above all Marketing Trends

By rashmijsr on Thu, 22 December 2011 at 18:04 IST


Today's corporate world follow ethics to be successful. There is no doubt that unethical business fails somewhere and has no consistency in the long run. To keep going company's principles, rules and regulations should be grounded or else its very hard to succeed. First 5 years are very hard to sustain for any newly formed organization. But once the organization builds trust and creates a good customer base no competitor can shake it and the company is bound to grow and prosper.

Lets take example of the brand Surf washing powder. This brand is present is the market since years and is still successful inspite of lots of competition from other brands like Tide, Ariel, Rin, Nirma and Wheel. Ever thought of why the brand is so much successful ? Its just because it meets the expectations of the customers and never under performed. It says it “ Fights tough stains “. You try the product and check it yourself. I stick to this brand because it meets every expectation of mine. When i was school going, dad used to purchase surf for cleaner clothes and now i am mom of 2 year old baby and i prefer surf washing powder over other detergents. Its business ethics which keeps a company going. If at any point of time one is only reluctant to make profit and forget customer and employee satisfaction,the product will be heading towards disaster.

There are many who runs complete ethical business and those who follow them strictly are bound to be successful in the long run. We need to concentrate both on present and future so that the present hard work secures our future. Always remember its very hard to build trust bust very easy to break it. Once trust is broken you are out of business. No amount of money can help you survive in the market. I remember when there was internet boom, lots of companies came up with different plans. Tata Indicom came up with different plans to woo customers but slowly it could not meet customers demands and people started losing trust. BSNL proved to be more reliable and trust worthy than Tata Indicom. Its just because it meets expectations of consumers and they know at the end of the day if internet speed increases or decreases they will have to pay constant bill and no hidden charges as in Tata Indicom.

Its hard to fool customers because they are informed and do lots of market research before buying a product or service. Its a red signal for companies to adhere to all ethical practices and stick to all promises .

By Rashmi Priya

Rashmi Priya, corporate trainer and young motivator holds MBA degree in Human Resource and Marketing ( INDIA). She is globally recognized as Personality development and Management trainer. Her coaching and mentoring has helped many people achieve their goals. To her credits, she has conducted over 50 workshops, influenced over thousand's of participants through out India. Rashmi Priya is Founder & Corporate Trainer at Attitude School, which is a recognized firm to help students and corporates achieve their goals. She has helped students achieve success by clearing interviews and Group discussions by her active and fun filled sessions. She has helped working professionals, CEO, Entrepreneur to shed their inhibitions and effectively speak in public and achieve desired success in the corporate ladder. Rashmi Priya is Chief Executive Officer at vinayRas Infotech - Web development Company, Director - Jobsite for Freshers. She is Soft skills trainer in Jaycees. She has keen interest in writing on topics ranging from HR, Motivation to Women Empowerment. She is regular writer at The Hitavada - Nagpur's largest selling newspaper. She is also an expert author for -,,,, and other global websites. She has received “HRCI” certificate for attending conference organized by Received award for " Best Reporting of Training Programs" at Zone Conference 2011, Zone 9, JCI India. Know more about me at -

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