Unlike other MBA exams that focus on history or geography, MICAT’s General Awareness section is heavily weighted toward the Media, Advertising, and Marketing sectors. You should focus on: 1. Recent marketing campaigns and their creators. 2. Mergers and acquisitions in the media industry (e.g., Disney-Reliance). 3. Famous brand taglines, logos, and CEOs. 4. Major awards like Cannes Lions or the Oscars. 5. Current affairs related to social media, technology, and global business trends.